One historian says no new car ever got the publicity and attention that this one did. It made the covers of Time and Newsweek, and the car appeared in every major business and automotive publication. Ford wanted to build a small, sporty car, but cheap enough for young car buyers. They came up with the Ford Mustang – the brainchild of Lee Iacocca - a man who later took over at Chrysler.

The media blitz when it was introduced used the words muscular, small, sporty, young. It worked. The Mustang earned over a billion dollars in profits for Ford in its first two years. The first Ford Mustang came off the production line on this day, March 10, 1964 but the Mustang ranks only 7th on the list of the longest-running car nameplate.

Here’s the Top 10 list of the vehicle models that have been in production the longest.

  • 1 - Chevrolet’s biggest SUV is the Suburban. It’s been around since 1935
  • 2 - Ford F-series first produced in 1948
  • 3 - Chevrolet Corvette – 1953
  • 4 (tie) – Mercedes Benz SL – 1954
  • 4 (tie) – Toyota Land Cruiser – 1954
  • 6 – Porsche 911 Carrera - 1963
  • 7 – Ford Mustang - 1964
  • 8 – Toyota Corolla - 1966
  • 9 – Jaguar XJ - 1968
  • 10 – Mitsubishi Galant - 1969

 

More From 106.5 WYRK