New Era Cap Company – A Buffalo Success Story
It was a German immigrant who started the company in 1920 right here in Buffalo in a factory at the corner of Genesee Street and Bailey Avenue. Today it generates half a billion dollars in revenue each year and it’s still headquartered in Buffalo. It operates out of the former Federal Reserve Bank Buffalo branch on Delaware Avenue and earlier this month it became an official provider of headgear for the National Football League – New Era Cap Company.
their minor league affiliates as well as pro baseball teams in Japan, Korea and Australia. New Era also has licensing agreements with the NHL, NBA, National Rugby League and more than 200 colleges and universities.
casual caps with a motto: “quality first, quantity will follow.” It wasn’t until 1934 that New Era started making the first pro baseball caps providing the home and away caps of the Cleveland Indians. By the 1940’s New Era
had a long list of teams they provided caps for and even obliged a special request by Honus Wagner of the Pittsburgh Pirates. He asked them to make a special cap to fit his unusually large head and they did.