If you watch some of the outdoor and hunting channels, you often see commercials that you don't normally see on regular TV. Many times the commercial breaks includes spots for ammunition, firearms, knives, hunting clothing, scopes, tree stands and ATV's. Here's a commercial for Bear Mountain Sports in California that was produced in 2009. I do not recall ever seeing this on any of the hunting channels. it may have aired just locally in the Bakersfield area. I am curious to know what kind of an impact this commercial had on their sales.