Wednesday was a big day for Labatt drinkers in Buffalo. To celebrate it's tenth year in Buffalo, Labatt has some big plans!

Mayor Byron Brown declared this weekend  "Labatt Blue Weekend"!

Most recently, Labatt USA announced plans to partner with Pegula Sports and Entertainment to create the “John Labatt Project” at 79 Perry Street, which will feature a ground floor restaurant and pilot brewery where beer drinkers can taste, experience and influence new beer development for Labatt USA. In addition, Labatt USA will relocate its headquarters there.

Labatt USA’s 10-year anniversary comes on the heels of the official arrival of Uber to Buffalo, for which the beer company advocated strongly. To extend its own celebration and give Buffalonians a taste of the ridesharing app, which opened in Buffalo on June 29, Labatt USA will surprise select fans with fun prizes, including discounted Uber rides during “Labatt Blue Weekend” (July 14-16).