Coca-Cola Apologized for Offensive Bottle Cap On Vitamin Water
Coca-Cola, who is the maker of Vitaminwater recently found itself in an awful situation.
A girl, Blake Loates of Edmonton recently bought a single Vitaminwater and when she opened the cap, it had the words 'YOU RETARD' imprinted on the underside of it. The saying particularly cut deep to Loates and her family because the youngest sister of the family, Fiona, 11, has cerebral palsy and autism.
Coca Cola issued an apology to the family. The family initially wrote THIS note:
What would you do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, "YOU RETARD"? Think about it. I bet you'd be pissed off if you had a Fiona in your life… Can you imagine if SHE had opened this bottle?"
According to Yahoo, this is the response from Coke:
Representatives for Coca-Cola have since stated that the language inside of the cap was the product of a competition pairing one random English word with a second random French word. In French, "retard" means "late" or "delayed." The word's English connotation was missed during the review process, said a spokesperson.
"We have spoken to the family to offer our sincerest apologies and to explain the production process to them. This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps."