The big game is Sunday and I think what the advertisers for major companies are doing is GENIUS! Most of us wait for the commercials during the Super Bowl. But, how often are you more entertained by these rather than "sold." What I mean is that you may recall a baby in an E-Trade commercial but were you moved to actually go and buy some stock? In the digital age we are in, companies that spend money on just one add during Sunday's game are getting mileage off the internet by releasing the videos early. These are played over and over on multiple websites leading up to the game. In my opinion it is marketing genius! The frequency of a spot is more likely to get you to take action rather than the entertainment value. That be said, here is an ad for Downy that spoofs on a classic Coca Cola commercial!