Environmentally Friendly Tubeless Toilet Paper

Here's a story we had in the news this morning - is this a good idea or not?  What do you think?

Toilet paper is going tubeless, at least in some parts of the country.  Kimberly-Clark plans to roll out tube-free toilet paper at Walmart and Sam's Club starting next week.  If tubeless toilet paper sells well, the company says it may even try the same thing with paper towels.  Kimberly-Clark's tubeless toilet paper is a response to consumer demands for environmentally friendly products.