Genesee Beer Neon Brought Back To Life in Auburn, NY [VIDEO]

On my way back to Buffalo last week on a Harley trip, I stopped for lunch in Auburn, NY. Being a breweriana enthusiast, I got a chance to check out the famous Genesee beer neon sign in Auburn.

The sign was first lit up in 1952 when it stood high atop of a music store. By the time the 70's hit, the neon tubes had gone dark. The once beautiful neon sign had deteriorated. However, last year the sign was restored and now shines brightly over the city of Auburn. Check out the video to learn more.