How To Be Popular (If You’re A Car)!
So, your want to give your popularity a boost? Try driving a white car. White is ranked the most popular vehicle color in the world according to PPG Industries , one of the world’s leading makers of automotive finishes. Around 21 percent of 2011 model-year cars around the world have been white. Silver and black were tied for second most popular at 20 percent.
In North America, white was first (20 percent), silver was second (19 percent), black was third (18 percent) and gray was fourth (15 percent). Red and blue were tied for fifth (9 percent), naturals such as browns, tans, golds, oranges and yellows were sixth (7 percent), green was seventh (2 percent), and other/niche colors were last (1 percent).
In Europe, black is the most popular color (26 percent), followed by white (19 percent), silver (16 percent), gray (15 percent), blue (9 percent), red (7 percent), naturals (5 percent), green (2 percent) and other colors (1 percent).
In the Asia/Pacific region, silver (25 percent) is the most popular color, followed by white (23 percent), black (17 percent), gray (8 percent), red (10 percent), blue (7 percent), naturals (7 percent), green (2 percent) and other colors (1 percent).
So drive white and your star will shine bright. Uh oh, is it still ok to “drive white” after labor day? Better consult the style police on this one (remember the film ‘Serial Mom’).