Brilliant.  Maybe it was using a decades-old speech by Paul Harvey - one of my all-time favorite broadcasters.  Maybe it was the topic.  But the Super Bowl ad for Dodge Ram trucks put a lump in my throat.

I've been a Paul Harvey fan since I was a kid and I was sad over his passing in 2009.  He gave a speech about farmers in 1978 and producers used a condensed version for the commercial.  Pretty effective.  Can anyone not be moved by it?

If you missed it on Sunday, here it is: