I saw an article on the decline of cereal sales in the U.S. posted on MSN.com yesterday and thought nothing of it.  Then it popped up again so I figured to post about it.  I don't know about you, but I love cereal.  I may not get it in the morning like I used to as a kid, but when I'm looking for a late night snack, cereal is usually at the front end of the list.

According to the article and MSN money reports....cereal sales have been plummeting since the 1990's.  The drop between 2007 and 2010 is between 3.0% and 16.0% for some cereals such as Corn Flakes, Raisin Bran, Corn Pops (a favorite) and Special K.  So why is that?   If 2/3 of Americans spend roughly 13 minutes/day on breakfast.....what are we now eating? ( stats from foodchannel.com)

Eggs....have become a huge breakfast food.  50% of those surveyed in the Food Channel study start the day with eggs.  Hot breakfast foods are on the rise.  Everything from bagels, to pancakes...sausage and more!  Fast food chains have also seen a spike in sales from the breakfast menu....oatmeal, fruit smoothies etc....


-I believe that cereal has made a transition from breakfast food to snack/treat food.

-With the idea that breakfast is the most important meal of the day, I think some people have switched to a "heartier" morning meal.

-Kids don't like healthy cereals and many kids get their first meal at school...Do they pick the cereal?  Probably not!  They'll take the sweet roll, cinnamon bun, chocolate milk etc.

-Many adults probably don't take time at home to eat an actual meal...( except for Dale Mussen...LOL)  A lot of them are rushing out the door to work, taking care of kids, or whatever.  They figure that they'll grab something quick and wolf it down at work.


When do you get your cereal in?  Do you even eat cereal anymore?  What kinds of cereal do you buy?



Josh's all time favorites.....Crispix, Kix, Fruity Pebbles, Corn Pops, Special K