Adriana “ADRI.V” Viverette, better known as “The Go Getta” to friends, fans, and followers, began her multimedia career as an intern at her hometown radio station, 93.7 FM WBLK. Her motto, "ASK, SEEK, and KNOCK," has become her action plan for success. Starting as a curious intern, ADRI.V worked her way up to become an on-air personality for the same station. Today, she is a multimedia maven whose journey reflects her drive, dedication, and passion for music, entertainment, and community. From an early age, Adriana’s natural gift of gab set her apart. Known as the “talkative little girl,” she transformed her love for music and storytelling into a thriving career. While attending college, she honed her skills as the general manager of WRUB, her college radio station, where she oversaw all programming. Simultaneously, she served as an on-air host for her college TV station, SATV. Her drive led her to gain hands-on experience through internships at 93.7 FM WBLK, Buffalo’s ABC affiliate WKBW-TV, BET, and CNN. ADRI.V earned her MBA with a concentration in Marketing from Medaille College and a BA in Communications with a minor in Media Studies from the University at Buffalo. She also holds certifications in Public Relations, Advertising, Journalism, Project Management, and Music Industry Essentials from New York University’s Clive Davis Institute. Adriana’s passion for radio and entertainment led to the creation of The Go Getta Mix, a Friday night show on 93.7 WBLK, featuring DJs from Western New York and Southern Ontario. The show’s popularity grew, leading to its syndication as ADRI.V’s Go Getta District, airing on stations including HOT 99.1 WQHS (Albany, NY), 103.9 WDKX (Rochester, NY), and formally DASH Radio channel TASTE. Additionally, she hosts a top-ranked weekly podcast featured on REVOLT Podcast Network, The G Code with ADRI.V, where she highlights stories of triumph, perseverance, and success. Adriana’s talents extend beyond radio. She has contributed to Sirius XM Radio’s Hip Hop Nation and served as a daily TV host for The Buzz 716 on WBBZ-TV. Her national presence includes interviews on the red carpets of events like the BET Awards, MTV Video Music Awards, and the Grammy Awards. She has hosted events for dignitaries, including Buffalo’s Mayor Byron W. Brown and Rochester’s Mayor Lovely Warren, as well as New York State officials. With a passion for empowering youth, ADRI.V is a motivational speaker known as the “Voice of the Youth.” She encourages young people to pursue higher education and embrace the Go Getta lifestyle. As an adjunct professor, she teaches communication and marketing at institutions such as Medaille University, the University at Buffalo, Houghton University, and Bryant and Stratton. As an entrepreneur, Adriana founded Go Getta Enterprises Multimedia and The Go Getta Lifestyle, a motivational apparel line designed to inspire people to “Go Get It.” Through her nonprofit, Go Getta Inc., she provides scholarships and workshops to inspire youth to dream big, strive for excellence, and live their B.E.S.T (Beating Every Statistic Tactfully) lives. For ADRI.V, being a Go Getta isn’t just a phrase—it’s a way of life that inspires others to ASK, SEEK, and KNOCK for every opportunity and to live with purpose and determination.
