Meet Utica, NY car dealership spokesperson Joe "Load" Leonard.  When Joe says he's going to get you financed, he means he'll get you financed.  However, when Joe says, "yeah sure, I'll do the commercial from the roof."  He really means, "Oh Jesus, how am I going to do this, I don't know how to use a ladder."


He just might be a marketing genius however.  There's no question that this thing is going to go viral and everyone will not only know Joe, but they'll know his dealership too!
Here's the final version of the commercial:

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