Snickers Teams With Buffalo Bills’ Josh Allen for Limited Edition Treats

You’re not you when you’re hungry, and apparently, neither is Josh Allen. That’s why the Buffalo Bills quarterback is stepping off the field and into the snack aisle with a new partnership that’s all about satisfying your sweet tooth when the game day munchies strike.

Limited Edition Snickers Bars? Yes, Please

This football season, Snickers is teaming up with Allen to launch limited edition candy bars and ice cream bars. You’ll be able to spot them in stores this month, complete with collectible packaging featuring Allen himself, a fun score for fans who love football and chocolate.

More Than a Wrapper: Allen’s Halftime Hacks

But it’s not just about what’s in the wrapper. Allen is also sharing his personal “halftime hacks,”  tips to bust hunger and power through game day, on the Snickers website starting September 4. And yes, there will be prizes up for grabs too, including a dream trip to Super Bowl LX.

READ MORE: Why Do Buffalo Bills Fans Literally Smash Themselves Into Tables?

 The MVP of Endorsements

Josh Allen isn’t new to the endorsement game. While this Snickers campaign is turning heads, he’s also appeared in national spots for Gatorade, Pepsi, and even Natrol Sleep & Restore. The guy’s on a roll, both on the field and on TV.

Snickers + Buffalo Bills: A Sweet History

Allen’s not the first Bill to get the Snickers treatment either. Back in the mid-90s, legends like Jim Kelly, Thurman Thomas, Bruce Smith, and Coach Marv Levy starred in a commercial for the candy bar. More recently, wide receiver Stefon Diggs appeared in a “rookie mistakes” spot. Clearly, Snickers knows how to pick a winning team.

So whether you're watching the Bills dominate or you're just here for the snacks, keep an eye out for the Josh Allen Snickers bars in a store near you.

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Let’s face it, game day is better when you’re not hungry.