Instagram is on a mission. An experiment if you will.

In an attempt to strengthen conversations over popularity contests, Instagram has been experimenting with hiding like counts from its users for a few months now. The service first began testing hidden like counts in Canada this spring, and subsequently expanded the test to half a dozen other countries, including Brazil, Japan and Australia.

Now, YOU will be able to see how many likes your posts get, but nobody else will. They say they have been experimenting with it on a few users, but get ready for it to happen to everyone.

Depending on the results, it may be temporary.