The Aurora Theatre has been around since 1925, and in its history, the theatre has only had 6 different owners – until now. 

Some of those previous owners include Irving Price, Elbert Hubbard II, the Kowals, the Blatt Brothers, and most recently, Paul and Lynn Kinsella. 

As of February 1, the legacy of the Aurora Theatre will continue with the 7th owner, Scott Bieler with the West Herr Automative Group.

West Herr Auto Group posted on their Facebook page: “The theatre has had a long standing reputation in the community for providing great family entertainment for the past 97 years and we look forward to carrying on that tradition.”

Lynn Kisella, who is one of the co-owner’s passing the baton, said “Over the past 11 years, we are proud of the accomplishments we have had with support of our local residents and businesses from the conversion of 35 mm to digital projection to getting through a pandemic.”

“It is now time for a new director behind the camera,” Kinsella said.

In a press release by West Herr, Scott Bieler, President & CEO, said he looks forward to “expanding and hosting more charitable events at the theatre, as well as speaker and musical events.”

West Herr plans to upgrade the Aurora Theatre with some renovations in the coming weeks. The Aurora Theatre will be closed for the first two weeks of February and will re-open February 18th.

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