Cleavage Cam Encourages Breast Exams [VIDEO]

If someone put a hidden camera right in their cleavage, how many times would you get busted checking them out?  I'm not just talking to guys here.  The people at Nestle Fitness did just that to prove a point for Breast Cancer Awareness Month.

So what's the point?  The point is that lots of people are "checking out" your breasts everyday and they are trying to remind women around the world to check their breasts regularly to help prevent breast cancer. .  Get it?  Now spread the word on twitter with their clever hashtag #CheckYourSelfie