Is it possible that this is real?  Yes...yes it is.  Kitten Fur cologne is a real thing.  You heard it on New At Noon today, here's the proof.

The company is Demeter Fragrance and they've created a cologne for the biggest cat lover in your family.  It's called "Kitten Fur"  and yes...it smells like cats.

Why would anyone do that you may ask?

I'm still not sure.  Most people go out of their way to avoid smelling like cats, but somewhere at a board meeting for Demeter Fragrance, they passed this one through.

"Demeter has captured the olfactory essence of the warmth and comfort of that purrfect spot, just behind a kitten's neck." - Demeterfragrance.com

 

To get your own bottle of "Kitten Fur" click here.

The reviews are actually very positive:

Nice to mix! - EF
 This is a soft sweet childlike scent. I like to layer it with Bonfire for a combo I call "Kittens On Fire".
I absolutely adore this. No, it doesn't smell like a literal kitten. However it is such a warm, comforting. It is sweet and powdery, yet never overwhelming. I plan to repurchase a larger size immediately. I find it to last quite long too.
Warm and Calming - Lauren
This is a scent that I find very comforting. I would describe it as having powdery and amber notes. The closest thing I can compare it to is laundry freshly dried with Bounce dryer sheets. I find it does best on clothes and fabrics.