Today (January 30), Roswell Park officially opened their new Center For Personalized Medicine -- the part of Roswell that all the money raised by Toby's Jeans will go to.

“We now have the ability to do robust, ‘next-generation’ gene sequencing on blood and tissue samples, with tremendous possibilities in terms of what we can learn diagnostically, prognostically, therapeutically,” Candace Johnson, PhD, Deputy Director of Roswell Park said in a press release. “This is the future of medicine — across all diseases, not just in oncology.”

The Center is the region’s first resource for next-generation gene sequencing to meet federal Clinical Laboratory Improvement Amendments (CLIA) standards. Its technology will allow for the analysis of each person's unique genetic code, shedding light on key factors that drive medical care.