These days, marketing is a very important and neccessary tool in professional sports.  Anything you can do to keep the fans interested is important. From serving unique foods to playing cool music at games, it's all about keeping the fans coming back to buy more tickets. The Chicago Blackhawkshave come up with another way to keep the fans interested while the team is getting ready for the next period. Meet the Chicago Blackhawks Ice Crew.

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