It's one of the year's hottest items, and you can't buy it anywhere.

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Let me introduce you to the Nugget. It's a couch that retails for $229 with a cult following so devout, the manufacturer holds weekly lotteries for the chance at buying one.

Why all the hype about a couch? Well, naturally, this isn't just any couch.

The Nugget is described on its website as an "infinitely configurable play couch made up of four foam pieces: base, cushion, and two triangle pillows."

So it's a couch that kids are supposed to turn into a fort, and pandemic times have proven popular for couch forts.

The LA Times writes:

But no one could have imagined just how much COVID-19, and the stay-at-home orders that followed, would supercharge Nugget’s popularity — to the point that would-be buyers are entering a long-odds lottery, or paying exorbitant markups on resale sites, just to get their hands on one.

The only way to purchase one is directly from the company's website. And here's how the lottery works (it's your only chance at scoring one before 2021).

From Oct. 23 to Dec. 11, the company will randomly draw 5,000 to 10,000 names a week and send out 60,000 Nuggets by Christmas.  -LA Times


To be entered in the lottery, you have to create an account, opt-in to several lists, decipher a trio of CAPTCHAs, and respond via an email confirmation link...and you're all set.

Now just cross your fingers and wait. Lotteries are held every Wednesday between now and Christmas.

The couch gets rave reviews all over the web, suggesting it lives up to its hype. Unless we get lucky and and are among the select few who are invited to purchase one, the kids will just have to settle for my sofa's cushions.



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