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Do You Remember The Wildroot Hair Tonic Factory In Buffalo

Do you remember the Wildroot Hair Tonic Factory in Buffalo? Wildroot Hair Tonic was introduced in Buffalo, New York in 1911 with the trademark “Wildroot” registered in 1932. It’s commercial jingle was a staple on radio and early television. It was a Buffalo product that kept men looking handsome around the world. Every barber shop in Buffalo had an ample supply of Wildroot. It was everywhere!

The company was locally owned and operated until 1959 when purchased by the Colgate-Palmolive Co. for $10.5 million dollars. The 1937 Wildroot office building and factory still stand at 1740 Bailey Avenue between Broadway and Sycamore Streets. The 100,000 sq. foot structure has been vacant for over 35 years.

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