It's called a promposal.  It's the name for when someone asks someone else to the prom.  Lately they've gotten pretty extravagant.  Some kids even spend more on the promposal than they have on the prom.  I would guess it's worth it when it works.  But when it doesn't, I'm sure it can really feel like a disaster.

Take for instance, this guy who decided to put signs up along the road to ask his prospective date.  Things went down hill from there...

 

**Warning:  Uncensored profanity in the video**