Labatt USA + Buffalo Niagara Waterkeeper Partner to Keep Local Waterways Clean
It's great to see the folks at Labatt USA taking steps to help the environment and waterways in Western New York. Labatt USA will partner with Buffalo Niagara Waterkeeper to launch a new pilot program where Labatt employees will sample and test local waterways for microplastics – an emerging pollution problem. This program is a new component of Buffalo Niagara Waterkeeper’s long-standing Riverwatch program. The partnership also includes an investment and volunteer activities to prevent storm water run-off through shoreline restoration programs, and other clean up efforts to protect the health and quality of local recreational waterways.
“Not only is clean water required to make great beer, but it also means open beaches, swimmable lakes and summer recreation on the Buffalo River! We focus our time and investment in helping to protect the waterways that are so precious to our employees and consumers during our beautiful, albeit short, summer in Western New York,” said Lisa Texido, brand manager for the Labatt Family. “Our work with Buffalo Niagara Waterkeeper helps us improve our environmental footprints while making a difference in our hometown.”
Labatt USA is a triple bottom line company that prioritizes people, planet and profit to drive its business, reduce environmental footprints and impact the community.
”Protecting our region’s greatest natural asset is a shared responsibility and will require help from our entire community from both the public and private sector,” said Jill Jedlicka, executive director of Buffalo Niagara Waterkeeper. “Our partnership with Labatt USA will not only result in critically important environmental data collection on microplastics in local tributaries, but it will also have a long-lasting impact on raising awareness and inspiring volunteer service throughout Western New York.”