If you’re a social media obsessive, you’ve more than likely seen “de-influencing” taking over your feed. 

The hashtag #deinfluencing already has over 360 million views on TikTok alone, and the trend shows no sign of slowing down. 

So what the heck is “de-influencing”, and how does it relate to those of us in Buffalo?

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What Is De-Influencing?

If you’re unfamiliar, de-influencing is when a TikTok, Instagram, or other social media creator breaks down the things they’ve bought due to their hype. Whether it’s because of a well-placed advertisement or their favorite influencer posts a video raving about the product, millions of people are being convinced to buy things because social media “made me buy it.”

Unfortunately, for many of these consumers, the products they purchased weren’t worth the price tag, and they feel duped.

However, instead of letting themselves be another victim of a social media marketing scam, they’re taking to their chosen platform and taking their power back by posting videos “de-influencing” the things they bought.

It’s easy to become a big fan of this social media trend. Too many times, we as consumers get tricked into buying something we don’t need - or sometimes don’t even want - just because it’s cool or trendy. Later, this stuff usually ends up in landfills or on the shelves of consignment stores, adding to the waste of the planet. 

Not to mention - think of the billions of dollars we’d all save across the world collectively if we didn’t shell out money for all of the stuff social media convinced us to buy!


What Should Be “De-Influenced” In Buffalo, New York?

That being said, it isn’t just “stuff” that deserves to be de-influenced.

There are things right here in Buffalo that get a lot of publicity and hype that turn out not to be, well, not so worth it.

We asked on Facebook what deserves to be “de-influenced” in Buffalo and the surrounding areas in Western New York. Let’s just say people sure didn’t hold back.

Keep scrolling to see what other local Buffalonians say should be de-influenced here in the 716.

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