The annual South By Southwest Music Festival is taking place in Austin, Texas, this week, where hundreds of music fans and industry professionals will descend on the city for live music, industry related panels and parties.

Big Machine Label Group will be at SXSW and will host an eclectic showcase of up-and-coming artists on their roster on March 19 in partnership with TuneIn. Drake White will headline the event at Easy Tiger in Austin, which begins at 8PM and runs well past midnight.

Additional acts performing Saturday evening include Levi Hummon, who kicks off the evening with a set at 8PM, Brett Young, Ashley Campbell, Midland and Delta Rae. Country fans who aren't able to make the trip to Austin are in luck, as the showcase will be live-streamed by TuneIn via the TuneIn @ SXSW channel.

Before the show, fans can listen in to Country Roads on TuneIn, which is curated by and for country music fans. Those attending SXSW can visit Easy Tiger throughout the day to catch live broadcasts of TuneIn’s sports programming before the back patio turns into a live concert.

Several country acts are headed to SXSW this week, including Kacey Musgraves and Maren Morris. The two Texas natives will perform on March 16 at the annual Spotify House, which will feature two stages of live performances each day from over 45 acts. Artists participating in sets at the House will also include Lanco, Lucie Silvas, John Moreland, Miguel and Vince Staples, among others.

Big Machine Label Group Lineup at SXSW:

8:00PM Levi Hummon
8:45PM Brett Young
9:30PM Ashley Campbell
10:30PM Midland
11:30PM Delta Rae
12:45AM Drake White

Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON.

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