Take An Ice Cold Dip With Commemorative Polar Plunge Beer
The Polar Plunge is coming back to support the Special Olympics this year. Along with the icy plunge comes a brand new beer from Community Beer Works.
What is the Polar Plunge?
The Polar Plunge is an extreme event that is done to raise money and awareness for the Special Olympics. At the event, people will take a plunge into the icy cold waters of Lake Erie for sponsorships. It's a ton of fun. People dress up and wear costumes and then take the icy dive into the lake.
What's the new beer?
The new beer is called Plunge Pils. It's obviously a pilsner that has been brewed by Community Beer Works in Buffalo. Community Beer Works co-founder Chris Smith describes Plunge Pils as "a colorful beer that infuses Buffalo’s selfless hometown spirit into a refreshing brew that celebrates the Special Olympic New York’s work in making competitive sports accessible to all" He adds that "Great beer that supports even greater causes is what we pride ourselves on. We can’t wait to see everyone at this year’s Plunge.
How does the new beer support the Special Olympics?
The Plunge Pils will go on sale for the first time today (11/2) at 5:00pm at Community Beer Works. One dollar from every pilsner sold in the taproom will support the Community Beer Works Polar Plunge team until they take the Plunge on December 1st and 2nd.
Can you still register to join this year's plunge?
You sure can. It will take place on December 1st and 2nd at Woodlawn Beach. December 1st will be the "Cool School" Plunge which is reserved for high school teams and younger--these teams include high school students, teachers and staff. Then on December 2nd, the plunge will be open to anyone who would like to raise some money and register. All the info to get registered can be found here.
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