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Bills Mafia has already been given the gift of a throwback red helmet for the upcoming season. Now, they've got yet another new uniform combo to check out.

For years, we've been teased with the possibility of an alternate helmet option for the Bills. Is this the one that finally makes the cut?

The NFL and Nike are rolling our special uniforms for the the Bills and this concept is an interesting one.

Rookie wide receiver Keon Coleman has designed his very own shoes and people are completely torn on them.

Buffalo Bills general manager Brandon Beane was wearing some very expensive sneakers this past week.

Police in Rochester are trying to solve these 7 unsolved cases.

Get ready because things are all about 70% off just in time for Christmas. The brand new Dick's Sporting Goods Warehouse Sales Store is set to open.

You heard me talking about them on New at Noon today and here they are for you to see. Nike's concept sneaker - The Ugly Christmas Sweater Sneaker!

Nike has unveiled a new commercial for their Lunar One skateboarding shoes. It was shot last September in Buffalo at the city's Central Terminal.

Last year tons of people (me being one of them) rushed out to get the "new" jersey to support their favorite team...The Buffalo Bills.  If you were one of these people, then the bad news is that you might want to fork up some more dough this year for the "newest" jersey. The good news is that if you don't have the dough, the jerseys aren't that much different.

After watching Shania Twain fall last week on the CMT awards, perhaps she can use a pair of Nike High Heels?