Marvel publisher Dan Buckley gave a three-part interview with comic industry blog ICv2 this week in which he discussed the company's performance in 2014 and its strategies for the year ahead. The interview ranged across digital sales, graphic novel sales, and the impact of the Marvel movies on the comics -- but of particular interest to ComicsAlliance were Buckley's comments on reaching a more diverse audience of new comics customers.
While acknowledging that Marvel and the industry at large has never done much consumer research, Buckley said the company has been "aggressive in trying a lot of diverse product over the last two years," as part of an initiative spearheaded by Editor-in-Chief Axel Alonso. According to Buckley, the results of that outreach have been very positive.
Once again, Taylor Swift has done her part to encourage literacy among the youth of this nation. The 'We Are Never Ever Getting Back Together' singer has donated books to the early literacy program at the hospital in which she was born. Despite her fame and fortune, the singer never, like, ever, forgets where she came from.
This week I got to do something that not every parent gets to do for their kids. I got to read to my son's kindergarten class. I don't get to read to my kids all that often before bed so this was a huge treat. Not only do I get to read to my son, but I get to do it in front of his whole class.