“This change will play a role in shifting the way kids see themselves as consumers and will help to shift the way adults see the role of gender in childhood".

That quote was from a gender-neutrality activist, Melissa Atkins Wardy.

Say goodbye to “girls’ building sets” and “boys’ bedding.” The big box retailer, Target announced Friday that it will start phasing out gender-based signage in some departments. The shift comes in response to customer feedback that distinguishing between products for girls and boys is unnecessary and maybe even harmful.

What do you think? How necessary is this? Is it ridiculous?