It's been a real back and forth with Tim Hortons' popular Roll Up The Rim contest -- and now it seems it's officially off -- as far as the cups themselves are concerned.

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WIVB reports, "Instead, U.S. Tim Hortons are switching their focus toward the campaign’s digital elements. More than 1 million prizes will be redistributed this way. Tims Rewards members earn a digital roll when they scan their loyalty card or app after purchasing a qualifying item during the campaign’s four-week period from March 11 through April 7."

The cups will be recycled, according to WIVB.

Tim Hortons issued the following statement: "Tim Hortons does not believe it’s the right time for team members in restaurants to collect rolled up tabs that have been in people’s mouths during this current public health environment."

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