Even though the Russian culture may be a bit different from ours, there are a lot of similarities. You may think of Russian people as big vodka drinkers and I'm sure many of them are, but like Americans, they also like their beer. And like America, the breweries in Russia depend on electronic media to sell their products. 

If you watch any sporting event here in the U.S., you are bound to see lots of beer commercials. The same goes for Russia. Here's a look at how the Russians are selling their beer.