Buffalo Bills Player Releases A New Cereal

One of the fan favorites on the Buffalo Bills has released a new line of cereal, and he has been surprising Mafia members in grocery stores around Western New York.

You’ve heard of Flutie Flakes, Josh Jaq’s, and T.O.’s, but now there’s another cereal box in town, and Bills fans are going to love this. 

This cereal is branded by Dion Dawkins, who has been part of the team since 2017, and it is called “Buffalo Shnow Crunch.” It is available at participating Wegmans locations around New York state. 

In case you are wondering what “Buffalo Shnow Crunch” tastes like, think of Lucky Charms. There are bits of marshmallow, aka “shnow crunch” in the Buffalo-themed cereal. 

The cereal boxes are pretty special, because they come with a Dion Dawkins poster. Plus, a portion of the sales for the cereal will go to Dion’s Dreamers, the foundation that was self-started in 2020 with the goal of providing mentorship and support to young men and women in underserved communities. 

The cereal is actually a nod to a popular Dion Dawkins saying: “you already shnow.” True Bills fans know that is a catchphrase of his, and he will often make mention of it during the introductions, saying he graduated from “You Already Shnow University.”  

Dawkins has been making pop-up appearances to help promote his new cereal, and over the weekend, he was spotted at the Wegmans on McKinley. 

If you want to stay up to date on Dion’s activities, you can follow his page Dion In The Community.