East Aurora’s Fisher Price is Toy Of The Year Award Finalist
Western New York may not have nabbed a pro sports championship yet, but when it comes to how little kids like to play, we're big winners.
East Aurora-based toymaker Fisher Price is a finalist in four different categories for the Toy Association’s 2021 Toy of the Year (TOTY) Awards.
According to a press release from Mattel -- the parent company of Fisher Price -- they're up for four awards:
- Fisher-Price® #ThankYouHeroes Line – Action Figure of the Year
- Fisher-Price® Imaginext® DC Super Friends™ Super Surround™ Batcave™ – Preschool Toy of the Year
- Fisher-Price™ Imaginext® Pop-Up Gotham City™ Playset – Playset of the Year
- Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™ playset – Infant/Toddler Toy of the Year
The #ThankYouHeroes Line debuted in late April of this year, at the early part of the COVID-19 pandemic in the United States, aimed at honoring essential workers. The line includes a selection of doctors, nurses, EMTs and delivery drivers. The company also released a “special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.”
We got a chance to see the Imaginext® DC Super Friends™ Super Surround™ Batcave™ in person when it was on display at the 2020 Toy Fair. It's about the size of your average toddler, and also folds up for easy storage (as a mom, I always want to know how a toy will be stored in my home first!!). Plus, the lights and sounds are pretty cool. It's not surprising it's up for the Preschool Toy of the Year Award.
The TOTY Awards are held each year, showcasing the year's top toys and games.
Winners will be announced at the TOTY Awards virtual event on Friday, February 12, 2021.