Fireball Is Now Being Sold In Boxes? [PHOTO]

I was at the liquor store picking up some wine the other day when a box caught my eye. It was a box right next to the 1.75 L bottles. I said, "Is this Fireball in a box?" The lady behind the counter told me it was brand new. It's called a "Firebox" and there are two 1.75L bags in the box and it's designed for big parties. But in my head I think that's perfect to keep in the fridge or freezer so you always have cold Fireball. I don't like to rip shots of Fireball I tend to sip mine so this was perfect! It looks like depending on coupons or deals, you can find the firebox from 40-60 dollars.

There's box wine, why not boxed liquors? Thoughts?