I guess it depends on how much you like it?

Life Cereal is looking for their next 'Mikey,' the a reboot of the commercial featuring a now-iconic fussy eater who finally likes something new -- Life Cereal.

WIVB reports, "Quaker Brands says it is searching for children between the ages of 4 and 8 to appear in an ad campaign for the cereal. It's holding casting events at Walmarts across the country."

The deadline to submit a video online is April 27.