Smells Like Keith Urban! Take A Whiff Of Keith’s New Fragrance!
According to Woman's Wear Daily, Keith says I've always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up even stronger than before. "The 'what doesn't kill you makes you stronger' story of the phoenix is something else that I think fits really well with a man's cologne. I can relate very strongly to that, going through hard times and coming out the other end of it much stronger for the experience."
Keith says the scent is "not too rugged and not too soft. Urban also thought it was important not to just name it after himself. "The last thing I want to make a man do is, when someone asks him what he's wearing, is for that poor man to say, 'I'm wearing Keith Urban.' That just seems really awkward to me. I wanted to allow a man the dignity to respond with something that is a little more appropriate. Not too hoity-toity, not too chic and metro, something that's got a nice, masculine simplicity to it. I felt Phoenix fit that really well."
So guys, there you have it, a fragrance thats not too awkward. A matter of fact, its just right.