It's the latest fashion craze. And if you ask me, it's incredibly dumb.

People are going to tanning booths with their ski goggles on to give the impression that they have been on a fancy ski vacation. What better way is there to get an all-over bronze with white "panda eye" tan lines?

Seriously. People are doing this. I couldn't believe it myself until I saw this article that even has a picture of Kim Kardashian and her ski goggle tan. Wait, never mind. It all makes sense now. If Kim Kardashian is doing it, it MUST be cool. Right?

Do you want to know the best way to get a ski goggle tan? Go skiing. Not only do you get a "cool" tan, but they'll throw the actual physical exercise in too!