Buffalo Bills wide receiver Stefon Diggs has a new business venture and this time it has absolutely nothing to do with football.

You've seen him on the field.  You've seen him taking trips to fashion week in Paris.  You've seen some of the outfits he wears when he's arriving to the stadium on gameday.  Now, he's got his own fashion line.

Stefon Diggs has always shown that he loves fashion

Fashion sense - Some people have it, others just don't.  If you're the kind of person who just wears jeans and a hoodie (like me) every day, then there's a pretty good chance that you don't have it.  Stefon Diggs does have it though.  He wears outfits that don't follow trends, they set them.

He tells Vogue that the reason he loves fashion now is because when he was young he didn't have a lot of money to buy expensive things, so he had to make what he had look good.

“When I was younger, I didn’t have the financial stability to be able to buy all the clothes [I wanted to], so I had to be more creative with what I had. My thought process was, ‘If you don’t have much, make it look real good.’”  - Stefon Diggs

Diggs releases a new luxury fashion label

Diggs shared a post on his X account today showing how proud he was to now own his very own luxury fashion label.

It's called Liem Homme and its focus is on quality and creativity.


Liem has a special meaning for Diggs

Liem means Live In Every Moment and he's hoping to create clothing that just about everyone will be interested in having.  He's got graphic tees, hats, and track suits,


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A post shared by @liemhomme

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