Taylor Swift’s ‘Look What You Made Me Do’ Breaks YouTube, Spotify Records
Taylor Swift's new single, "Look What You Made Me Do" is setting records left and right. The song itself, as well as its lyric video and music video, have broken Spotify streaming and YouTube watch records.
Business Insider reports that Swift's "Look What You Made Me Do" music video, which debuted Sunday (Aug. 27) during the 2017 MTV Video Music Awards, now holds the record for the biggest debut in YouTube's history. The video was viewed 43.2 million times in its first 24 hours on the platform, averaging 30,000 views per minute and an average hourly audience of more than 3 million views during that time.
Additionally, when Swift dropped "Look What You Made Me Do" and its lyric video late Thursday night (Aug. 24), it set another YouTube record and a record on Spotify. On Spotify, the single was streamed just under 8 million times in its first 24 hours -- a new record for first-day listening, per Forbes. The lyric video, meanwhile, according to Billboard, was watched more than 19 million times in its first 24 hours live on YouTube, making it the most-viewed lyric video within 24 hours of its debut.
“Look What You Made Me Do” is the first single from Swift’s upcoming new album, Reputation; the record is due out on Nov. 10, and Swift will tour in support of the project.
Swift last released a new album, 1989, in 2014; the record became the best-selling album of 2014, and the fastest-selling record in more than 10 years. In June, Swift’s back catalog of music returned to streaming platforms; she originally removed her music from music from such outlets in 2014.
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