The Super Bowl Commercial That Wasn’t Ever A Commercial [VIDEO]

This is genius. Super Bowl commercials can cost millions of dollars. So if you can avoid all those costs and still take advantage of the hype, wouldn't it make sense to do it? As long as you can legally avoid any trouble, it's totally worth it! 

Check out what beer company Newcastle has put together with Anna Kendrick:

Dear Newcastle, your entire marketing department needs a raise.