Tim Hortons Is Expanding South of the Border
It's pretty much a routine for most Canadians and a growing number of Americans to stop at Tim Hortons each day for a cup of coffee. And soon they'll be ordering double-doubles in Mexico.
Restaurant Brands International, Inc. announced late last week that it has teamed up with a group of investors in Mexico to export one of Canada's most famous products into Latin America. Since Mexico has a thriving coffee market, they're confident Tim Hortons will do very well. CEO Daniel Schwartz said the company is committed to taking its brand around the world.
An amazing seventy-five per cent of coffee sold at fast food restaurants in Canada is the Tim Hortons brand. The company has more than 4,400 restaurants located in Canada, the United States and the Middle East.
The very first Tim Hortons was opened in 1964 in Hamilton, Ontario at the corner of Dunsmure Rd. and Ottawa St. After attempting to expand into the Untied States with two failed locations in Florida in the early 1980's, the company tried the American market again in 1984 when they opened up a Tim Hortons on Niagara Falls Blvd. in Amherst. Since then the Buffalo area has grown to be one of the company's key markets.