As teams from Los Angeles to New Jersey York get ready for the 2026/25 NFL Season and the chase for Super Bowl LXI in Inglewood, California, at SoFi Stadium, the league has been busy totaling up stats and figures for the previous season.

Not only did the league set all sorts of records with Super Bowl LX, the 2025/26 NFL Playoffs, and the regular season on the field and screen, but the league did some impressive numbers on social media and expanded the reach of American-style football around the world.

On any given day in North America, you could find someone sporting the latest merch from their favorite team. From hoodies and T-shirts to caps and jerseys, NFL gear was a top seller just about anywhere you went.

Both Josh Allen and the Buffalo Bills Had The Best Selling Jersey This Year

While NFL merch was more popular than ever, there was one team and one player in particular who led the bunch, which should come as no surprise to us who call Western New York home.

Not only did Josh Allen have the best-selling NFL jersey in both the United States and Canada, but the Buffalo Bills in general did as well.

New York's only NFL team has not only been a huge success on the field, but off the field as well.

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Which, if this keeps up, it will be very hard for us to continue the trend of trying to Keep Buffalo A Secret.

It's probably for the best since Western New York is one of the best places to be in the world.

Let's Go, Buffalo!

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