Famous WNY Theater Gets A New Name

There is a new name for a popular and historic theater here in Western New York. The Riviera Theater will benefit from a new partnership as renovations are already in the works.

We are blessed to live in an area with such amazing architecture, a vibrant live music and theater scene and generosity of people and corporations.

The West Herr Automotive Group has announced that they have teamed up with The Riviera Theater to create The West Herr Riviera Theater!

The Mayor of North Tonawanda said on Facebook:

In the news release from West Herr it was noted that: "The Theatre will now be renamed the West Herr Riviera Theatre -- This partnership will allow for an extensive expansion which will include additional lobby space, an outdoor patio, additional restrooms and more. The Theatre will also continue its robust community outreach".

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This is just another great example of West Herr's commitment to the Western New York community. It was just a few years ago that West Herr announced it's connection to the Aurora Theater in East Aurora, New York.

It was February 1st of 2022 that history was made in East Aurora for West Herr.

"We are excited to announce something a little different... Starting February 1st, West Herr will be the new owner of the The Aurora Theatre and Popcorn Shop in East Aurora"!