So, dogs are now the go-to pitchmen of this generation.

On the heels of Budweiser's acclaimed Super Bowl ad featuring a horse saving a puppy comes Chevy's attempt to tug on the heartstrings.

In this ad, which is told backwards, we see how a dog has grown up with a girl in a family. Yup, it's sappy and mushy and we have no idea how exactly what a pup has to do with choosing the right car for you, but, come on, who can resist a cute pooch?