Gerber is currently looking for the next "Spokesbaby."

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According to WGRZ, Gerber's 2020 Photo Search contest has begun. Not only does the winner get to have their baby be the spokesbaby for Gerber, but also a grand prize of $25,000.

The search if open for children no older than 4 years of age. Photos and videos should only be one child.

The three criteria that will be judged are:

visual appeal

expressiveness

consistency with Gerber's heritage and its "Anything for Baby" mission

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